Sebewaing Michigan Brewing Co., Saginaw Bay Club Lager Beer Pint Glass

Sebewaing Brewing Company first set down roots in the 1870s as Huron County Brewing Company. Following Prohibition in 1927, it reopened as a malt extract production facility under the name Sebewaing Beverage Co. Six years later, new ownership stepped in, eventually running a bizarre ad campaign in the ‘40s in which they purchased young lions from a circus and paraded them around the brewery. This opened the door for a marketing focus on outdoor themes, including the introduction of a particular favorite—the pheasant.

The brewery remained successful until changing its name to Michigan Brewing Co. in 1962. Unfortunately, the name change and modifications in the production process upset local Sebewaing customers. Five years later, the original name was restored, but the brewery's doors officially closed in 1966.

Club Lager Beer was brewed from 1934 to 1950 and its likeness is reproduced on this clear pint glass with a digitally restored label from my personal collection.